Event management software can streamline processes, enhance attendee experiences, and deliver unique insights—but only if you know how to use it. So how can you ensure you’re getting a real return on investment (ROI) from your event software? In this article, we’ll explore top tips and use cases for making the most of your event management platform.
How to Get the Most Out of Your Event Management Software: Top Tips
Utilise Available Event Management Features
The first step is to explore the tools on offer. It can feel daunting, especially if you're unsure of how the features work or you're used to planning events a certain way. However, it's important to stay open-minded and leverage all available tools, if you want to elevate your event management processes and improve the overall event experience.
Advanced platforms offer tools such as registration management, website builders, email automation, form integrations, payment management, check-in assistants, and event statistics to help you create a successful event.
Registration tools, for example, can capture attendee lists and information, facilitate pre-registrations, manage multiple time zones and waiting lists, and even integrate multi-step approval to ensure the right people attend your event.
Customise Your Events
Market-leading event management software allows you to create bespoke events built around your brand. This can include, for example, personalised website builders, customised registration forms, and tailored communication templates with your brand’s logo, colours, themes, and personal information.
Utilising this level of customisation is crucial for communicating your brand to attendees, marketing your event successfully, and encouraging signups.
Integrate Event Management Software With Other Tools
The right platform allows you to integrate the other tools you use with your event management software, including CRM systems, email marketing platforms, payment gateways, and event technology apps.
With integration to your existing software, you can collate cross-platform information together in one place. This ensures your tools work in unison, while also enhancing data accuracy, reducing the likelihood of errors, and limiting the need for manual tasks.
For instance, ensuring email addresses are copied from CRM systems to your event management software automatically means teams don't need to manually duplicate email addresses. It also means your guest list is integrated accurately, without any typos or missing attendees.
Provide Team Training
One of the most important tips for maximising ROI is providing team members with training so they know how to use your software. Not just that, but ensuring they know how to utilise the various tools that can help them fulfil their roles more effectively. Advanced software will also allow you to delegate tasks to specific team members, manage access rights, and control permissions. Doing so streamlines processes all round, ensuring team members know what they’re responsible for and, importantly, that they have the training to use the tools available to them.
Set Up Your Events for Success
Executing a successful event requires meticulous planning, management, and analysis. That’s why choosing the right event management software is crucial for maximising your event ROI. Check out leading event management software idloom for an all-in-one software solution that delivers advanced features to streamline and enhance your event planning processes from start to finish.